DOC [Content Strategy for the Web manga romance] ↠ Kristina Halvorson



10 thoughts on “Content Strategy for the Web

  1. says:

    The most important thing I realised when I read this book is You are on the web You are publisherWell the author said that if you or your organization has a web site then you are a publisher but I guess my claim could also hold in this web 20 times or are we already 30? One other thing to keep in mind is that this is not a book about web writing It's about content strategy for the webContent strategy consists of creation delivery governanc

  2. says:

    What is content?Content is what user came to read learn see or experienceContent is or less worthless unless it does one or both of the following1 Supports a key business objective2 Fulfills your users’ needsWhat is content strategy?Content strategy guides your plans for the creation delivery and governance of content Content strategy is no

  3. says:

    Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those

  4. says:

    Very good introduction to content strategy but if you've worked in magazines content strategy simply feels like a way to sell 'online publishin

  5. says:

    Essential reading in the field of content strategy

  6. says:

    A little old but still a fine handbook for all Content Media Strategists Content Strategy is the live essential plan for any communication pl

  7. says:

    This really reinforced some thoughts I’d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits—exciting right? Well helpful nonethe

  8. says:

    I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites web presences Information architecture user experience design graphic design programmers etc They're all a mystery to me That was my biggest problem whil

  9. says:

    Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings So the accuracy of this book for portraying the decisions and the workflow of how

  10. says:

    Got a website full of old useless or just flat out wrong content? You need a content strategy to help you clean it up and create a plan so that it doesn't happen again And this book will show you how to figure one outCovering research design creation and evaluation of content Halvorson assumes you're working with a large website But the principles are the same no matter how large or small the project You need to know yo

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Summary ¾ PDF, DOC, TXT or eBook ☆ Kristina Halvorson

Complicated than we're often willing to acknowledge Content Strategy for the Web explains how to create and deliver useful usable content for your online audiences when and where they need it most It also shares content best practices so you can get your next website redesign right on time and on budget For the first time you'll See content strategy and its business value explained in plain languageFi. Very good introduction to content strategy but if you ve worked in magazines content strategy simply feels like a way to sell online p

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Content Strategy for the Web

If your website content is out of date off brand and out of control you're missing a huge opportunity to engage convert and retain customers online Redesigning your home page won't help Investing in a new content management system won't fix it either So where do you start Without meaningful content your website isn't worth much to your key audiences But creating and caring for meaningful content is far. What is contentContent is what user came to read learn see or experienceContent is or less worthless unless it does one or both of th The Uninvited Corpse (Food Blogger Mysteries to engage convert and retain customers online Redesigning your home page won't help Investing in a new content management system won't fix it either So where do you start Without meaningful content your website isn't worth much More Where The Ghosts Are to read learn see or experienceContent is or less worthless unless it does one or both of That Darkness (Gardiner and Renner, th

Summary ¾ PDF, DOC, TXT or eBook ☆ Kristina Halvorson

Nd out why so many web projects implode in the content development phase and how to avoid the associated unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter achievable decisions about which content to create and howFind out how to maintain consistent accurate compelling content over timeGet solid practical advice on staffing for content related roles and responsibilities. Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization Having worked at